Positioning Assessment Questionnaire 1 Introduction2 Market Validation3 Customer Engagement4 Supply Chain5 Financial Stability6 Employment Levels7 Product / Service Offering8 Positioning9 Innovation10 Digital Adoption11 Registration Details PIVOTING ASSESSMENT TOOL - INSTRUCTIONS THE GLOBAL PANDEMIC OF 2020 REQUIRED MANY BUSINESSES TO CHANGE STRATEGY / ADAPT / PIVOT. MANY SMEs LOOKED TO THE GROWTH HUB FOR PROFESSIONAL GUIDANCE AND SUPPORT. THIS PIVOTING ASSESSMENT TOOL WAS DEVELOPED TO HELP WITH THE DIFFICULT DECISION OF HOW A BUSINESS NEEDS TO ADAPT TO MEET NEW CHALLENGES. COMPLETE THE ON-LINE ASSESSMENT AND WE WILL PROVIDE YOU WITH AN ANALYSIS & REPORT ON THE KEY DRIVERS FOR STRATEGY DEVELOPMENT FOCUS. There are 9 key drivers that need to be considered in the development of your Strategy. Each key driver is divided into 6 sub-drivers for a more detailed analysis. - Market Validation - Customer Engagement - Supply Chain - Financial Stability - Employment Levels - Product / Service Offering - Positioning - Innovation - Digital Adoption Please complete the Assessment questions by selecting one of the answer options for each question. The entire Assessment will only take a few minutes to complete. Scores are weighted based on favourable conditions that would enable a business to adapt to changes in its business environment. Illustrative charts & graphs are generated from the analysis. The higher the weighted score, the closer the business is to an adaptation target. Your charts are immediately available to view after registering. Eligible candidates will be contacted by the Growth Hub team to arrange an appointment to discuss their bespoke Pivoting Assessment Report. The Report comprises of an overview of your business' key drivers and provides some indication of which key drivers and sub drivers should be the focus of adaptation to meet new market conditions and the priority in which they should be addressed. The Report includes a list of recommendations for an initial Adaptation Action Plan. It also forms the basis for future brainstorming with an experienced Business Adaptation Advisor. Data captured by the Growth Hub will be anonymously aggregated by sector to identify common issues and trends. This information could be used to help in your strategic choices as well as assisting in the development of additional support programmes for the business community generally. Market Validation Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Market Intelligence*Do you think you have sufficient knowledge about the changes within your market that will directly affect your business?12345Transformation Knowledge*Have you validated, through primary and secondary research, the new opportunities and constraints of your transformed market?12345Transformation Fit*Does your current product / service range fit with the changed market requirements and expectations?12345Competitor Adaptations*Do you know what your competitors are doing to adapt to transformed market conditions?12345Model Suitability*Is your business model appropriate for capitalising on new opportunities?12345Alternative Revenue*Have you considered alternative revenue streams?12345Market Validation TotalMarket Validation PercentageOneTwoThreeFourFiveARRAY Customer Engagement Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Customer Intelligence*Are you aware of changes in your customers’ expectations?12345Online Sales*Can your business trade profitably through online channels?12345Customer Communications*Have you maintained communication & engaged with your customers through the crisis?12345Social Collaboration*Is your business engaging in sufficient social collaboration?12345Customer Surveys*Have you conducted any meaningful customer surveys recently?12345Social Distancing*Are you in a position to introduce or maintain social distancing in your business?12345Customer Engagement TotalCustomer Engagement Percentage Supply Chain Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Supplier Communication*Have you stayed connected with your key suppliers?12345Detrimental Impact*Are you aware of any detrimental impacts within your supply chain?12345Supplier Relationships*Are you able to maintain & strengthen relationships with your key suppliers?12345Price Assurances*Have your suppliers given you any reassurances over prices?12345Fulfilment Assurances*Have your suppliers given you any reassurances over stock availability and delivery?12345Alternative Suppliers*Can you rapidly source alternative suppliers if necessary?12345Supply Chain TotalSupply Chain Percentage Financial Stability Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Working Capital*Does your business have sufficient working capital for at least the next three months?12345Cash Flow Forecast*Have you updated your Cash Flow Forecast?12345Grants and Schemes*Are you utilising the financial support that is currently available?12345Loans & Overdrafts*Have you spoken to your bank / financial institution about extending overdraft facilities or to apply for a new loan?12345Alternative Borrowing*Have you considered alternative lending streams, equity loans or crowd funding?12345Cost Cutting*Are you able and prepared to reduce business costs, e.g., smaller premises, staff redundancies?12345Financial Stability TotalFinancial Stability Percentage Employment Levels Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Staff Numbers*Do you have sufficient numbers of staff to move the business forward?12345Management Skills*Do you and your management team have the necessary skills to move the business forward?12345Staff Skills*Do your staff have the necessary skills to move the business forward?12345Gap Analysis*Have you assessed your staff competencies and conducted any gap analysis?12345Staff Comms*Have you maintained communication with your staff during the lock down period?12345Staff Empowerment*Have you involved your staff in any discussions for moving the business forward?12345Employment Levels TotalEmployment Levels Percentage Product/Service Offering Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Product Suitability*Is your existing product range suitable for a changed market?12345Product Adaptations*Do you know what changes must be made to your products / services for your existing market?12345Maintain Portfolio*Does your product / service NOT need to fundamentally change?12345Undertaking NPD*Are you undertaking any new product development?12345Maintain Margins*Are you able to maintain your product price margin going forward?12345Maintain RTM*Are the existing routes to market for your product still appropriate?12345Product or Service Offering TotalProduct or Service Offering Percentage Positioning Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.USP Differentiation*Does your business have clear USPs that differentiate you effectively from your competitors?12345Capitalise on Strengths*Is your business capitalising fully on its strengths & capabilities?12345Appropriate Positioning*Is your business positioned appropriately taking into account the changes in your market?12345Reputable Brand*Does your business have a reputable brand image?12345Alignment to VVMP*Do your business processes reflect your business’ vision, values, mission & purpose?12345Solid Base*Do you have a solid customer base?12345Positioning TotalPositioning Percentage Innovation Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Commercialise NPD*Is your business in a good position to commercialise new products or services?12345Process Efficiencies*Is your business in a good position to introduce new internal process & procedures to increase efficiency and/or reduce costs?12345Innovation Support*Are you utilising the support available to commercialise any innovation?12345Supplier Collaboration*Are you working collaboratively within your supply chain to develop products or improve services?12345Customer Collaboration*Are you talking to your customer base to establish how you can utilise innovative products or processes to maintain their loyalty?12345Innovation Importance*Do you consider innovation to be an important aspect of your business strategy?12345Innovation TotalInnovation Percentage Digital Adoption Answer Options: 1 = Definitely No. 2 = Somewhat No. 3 = Not Sure. 4 = Somewhat Yes. 5 = Definitely Yes.Data Utilisation*Is your business fully utilising digital technology to capture, analyse and act on business data?12345Digital Capability*Does your business have the capability of capitalising on the benefits of digital adoption?12345Digital Confidence*Do you and your team have the confidence to introduce or extend digital technology e.g., ERP, Cloud based communications & infrastructure?12345Digital Marketing*Is your business currently using digital technology for customer marketing management?12345Digital Infastructure*Does your business have the digital infrastructure to communicate effectively?12345Customer Expectations*Is your business being guided by what your customers are expecting in terms of digital adoption?12345Digital Adoption TotalDigital Adoption Percentage Name* First Last Company Name*Email* Contact Number