Positioning Assessment Questionnaire

1 Introduction
2 Market Validation
3 Customer Engagement
4 Supply Chain
5 Financial Stability
6 Employment Levels
7 Product / Service Offering
8 Positioning
9 Innovation
10 Digital Adoption
11 Registration Details
  • PIVOTING ASSESSMENT TOOL - INSTRUCTIONS


    THE GLOBAL PANDEMIC OF 2020 REQUIRED MANY BUSINESSES TO CHANGE STRATEGY / ADAPT / PIVOT. MANY SMEs LOOKED TO THE GROWTH HUB FOR PROFESSIONAL GUIDANCE AND SUPPORT.

    THIS PIVOTING ASSESSMENT TOOL WAS DEVELOPED TO HELP WITH THE DIFFICULT DECISION OF HOW A BUSINESS NEEDS TO ADAPT TO MEET NEW CHALLENGES.

    COMPLETE THE ON-LINE ASSESSMENT AND WE WILL PROVIDE YOU WITH AN ANALYSIS & REPORT ON THE KEY DRIVERS FOR STRATEGY DEVELOPMENT FOCUS.

    There are 9 key drivers that need to be considered in the development of your Strategy.  Each key driver is divided into 6 sub-drivers for a more detailed analysis.
    - Market Validation
    - Customer Engagement
    - Supply Chain
    - Financial Stability
    - Employment Levels
    - Product / Service Offering
    - Positioning
    - Innovation
    - Digital Adoption

    Please complete the Assessment questions by selecting one of the answer options for each question. The entire Assessment will only take a few minutes to complete.

    Scores are weighted based on favourable conditions that would enable a business to adapt to changes in its business environment.

    Illustrative charts & graphs are generated from the analysis. The higher the weighted score, the closer the business is to an adaptation target.

    Your charts are immediately available to view after registering.

    Completed submissions are also viewed by the Growth Hub Business Adaptation Team who will prepare your individual Pivoting Assessment Report and email this to the address you have provided.

    The Report comprises of an overview of your business' key drivers and provides some indication of which key drivers and sub drivers should be the focus of adaptation to meet new market conditions and the priority in which they should be addressed.

    The Report includes a list of recommendations for an initial Adaptation Action Plan. It also forms the basis for future brainstorming with an experienced Business Adaptation Advisor.

    Data captured by the Growth Hub will be anonymously aggregated by sector to identify common issues and trends. This information could be used to help in your strategic choices as well as assisting in the development of additional support programmes for the business community generally.